Virtual reality and augmented reality have been the most important trend in the last few years in some areas, especially in the case of virtual reality which has made a great impact in the marketing and publicity world because of its enormous potential. Virtual reality is an old concept resumed and adapt to these times thanks to technology’s new advances. And now it is not just for videogames; there are so many applications in different sectors.
Since 2014, the users of virtual reality have increased near 900 times, reaching a population of around 180 million worldwide. With this growth in such a short period of time, virtual reality became an excellent way to promote a brand for its almost innumerable possibilities.
Let’s check some of the advantages that virtual reality offers to marketers to help us to understand why it is that important:
• Probably the main advantage that virtual reality offers over other similar technologies like holograms or even the augmented reality is that it isolates the user from the real world, so all the feelings and sensations that the user experiences come from the images and sounds within the virtual experience. A good example of this use of virtual reality is the one sponsored by Jaguar which allows users to make a tour by Wimbledon’s court with Andy Murray as a host.
• Virtual reality helps companies to understand better what their clients want and feel because the possibility of noting what are the things that pleases our clients the most and what doesn’t is much more plausible through virtual reality. This information is invaluable to companies since it allows them to redefine their marketing strategies and improve their products to please the clients’ expectations.
• Virtual reality gives brands the possibility to create personalized experiences that will remain in the public’s mind more than any other traditional marketing strategy.
Now let’s see some examples of how brands are already using virtual reality in their marketing strategies.
• Nike uses virtual reality to give the users the possibility of experiencing a football match in Neymar’s shoes (not rolling on the pitch as you might think, but actual playing and using skills and stuff) with Brazil’s national team.
• Cars companies are using reality virtual to simulate the experience of driving their new models, including the 360° visual range to detail all the vehicle’s characteristics. Mercedes is a good example of that; they present their new SL model through a virtual ride by California.
• McDonalds transformed, in the Happy Goggles in Sweden, a regular Happy Meal Box in virtual reality glasses where kids could play in games immerse in a world with the traditional McDonalds characters. Coca-Cola also did something similar, all thanks to the Google Cardboards designed by, as you can imagine, Google which allows them to make cheap virtual reality glasses.
These are just a few examples of how to use virtual reality technology as a marketing strategy. Although it may seem as a big investment for small companies to use it, there’s some cheap alternative in the market like the Google Cardboards already mentioned in the article, it will give a better impression in front of the competitors.

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